About Us

The CBS Financial team have been developing, growing and protecting the financial well-being of our clients for over 20 years.  We help individuals and small businesses solve their financial challenges, in order to achieve their goal of wealth accumulation and preservation. We pride ourselves in building and sustaining life-long relationships by:

  • Working one on one to develop a plan that is tailored to your specific needs
  • Creating easy to understand strategies to help keep you on track
  • Being available in the Bow Valley with flexible appointment schedules


The plan we create with you, is only a starting point. It continues to be a living, breathing document that will adapt and change with your personal situation and financial needs.

At CBS Financial Directions, our core values are integrity, competency, confidentiality, professionalism and to always do what is right for the client.

Founder Carsten Sorensen

Carsten Sorensen is the owner and operator of CBS Financial Directions, a life insurance agent and a mutual funds advisor with Manulife Securities Investment Services Inc. He has provided financial advice to the residents of the Bow Valley for over 20 years.

“My business philosophy is to coach my clients to be accountable for their own financial success. By developing written financial strategies, based on my client’s individual values and goals, I help them to live their lives with and on purpose.”

Carsten’s practice is general in nature and offers a wide variety of products and services including, life insurance, disability and critical illness protection, group health plans and money products. As a broker, Carsten works with a wide variety of suppliers allowing him to find the best product fit for each situation.

Carsten works to help his clients live life on purpose. He has experienced success in marrying insurance planning with that of wealth accumulation.

He insists his clients bring a sense of humor into their meetings. “We talk about really serious issues, and laughter goes a long way in relaxing everyone”.

Carsten has had the privilege of living most of his life in Banff, Alberta. He is married with three sons and is active in his community as Chair for the Banff Community Foundation, a coach and active in the local golf club.


The CBS Team

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Arlene Rheaume – Administrative Assistant

Arlene’s role at CBS Financial Directions is to assist in ensuring that the needs of our clients are met and that they receive the kind of exemplary service we have come to be known for.

“Customer service is based on good customer relationships and I work hard to create great relations with our new clients and maintain our rapport with our longtime customers.“

Arlene has lived in Banff for over twenty five years and came to work with the CBS team in January 2005, after operating the Banff H & R Block office for 11 years. She and her husband Bill have two daughters Nathalie and Sarah. Arlene is in her third term as a School Trustee for the Canadian Rockies Public School Division and has been involved as a volunteer in the community with numerous organizations.

Arlene :



Brittany Kneller –
Group Benefits

Brittany is our Group Health and Benefits specialist.  She works with businesses and individuals to design and implement an effective and sustainable benefit plan. She is knowledgeable on trends in the marketplace, legislative frameworks and differences between carriers.  Invest in the health and wellness of your organization and call Brittany today.

Brittany :

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Joanne Harris  – Receptionist

Joanne is the smiling face that greets you when you visit our offices and the friendly voice on the phone. She is a long time resident of Banff and is familiar with your clients and our community.  Joanne sets the tone for our customer service culture.


Joanne :

Mutual funds are offered through Manulife Securities Investment Services Inc. Insurance products and services are offered through CBS Financial Directions. View Manulife Securities Disclaimers

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